Directory of York welcomes the story of Chiggs Ltd and how the Baby Feed Wheel came to be. It’s a fascinating story.
Over to you Elizabeth!
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My business, Chiggs Ltd, (www.chiggs.co.uk ) based in Harrogate, retails and wholesales my own inventions- the Baby Feed Wheel, Baby Medicine Wheel and the Get Well Wheel. These are parenting products, cards and gifts with numbered dials to keep track of baby’s feed and everyone’s medicine times!
The inspiration for my first invention, the Baby Feed Wheel, came in October 2005 when I was visiting a friend who’d just had a baby. In the midst of sleep deprivation, she couldn’t remember her little boy’s last feed time, so I jokingly suggested she used a car parking disc to set the time whenever he had a feed. A couple of days later I took round a little ‘homemade’ version (covered in blue paper with a little picture stuck on the front!)
Remembering my own ‘hazy days’ after my daughter Holly’s birth, when I would write all her feed times down on pieces of paper, I realised what a useful idea this would be for new parents.
After two months of design, research and sourcing suppliers I secured a design patent and commissioned the first print run of Baby Feed Wheels. Although I’d initially planned to sell online through my own website, www.chiggs.co.uk , I had designed the Baby Feed Wheel in blue, pink and lemon with “to” and “from” printed on the reverse; so as well as being a thoroughly useful product for parents, it could also be sent as a congratulations card or ‘new baby’ gift, just as I had made for my friend. This opened up the possibility of wholesale sales, so I started by approaching local baby, card and gift shops and received an excellent response.
The Baby Medicine Wheel followed a couple of months later. Whilst on a short break with friends, their little boy started teething and needed medicine. Our friends used a Baby Feed Wheel to record the time of each dose so that they knew when the next medicine would be due. Shortly after the holiday I contacted the Patent Office with my second product!
The Get Well Wheel completes the Chiggs range, (which are all printed in the UK and hand finished in Harrogate), and came about when my husband’s Gran asked for a Baby Medicine Wheel to keep track of her daily medicines! With ‘time of last medicine’ printed on the front, older children and adults of all ages can monitor their medicine times whether recovering from illness, or taking regular medication.
I’ve found developing my own inventions into a business incredibly rewarding. It’s a long way from my previous career as an Air Stewardess, and has been an incredible learning curve! Chiggs Wheels are now sold in shops throughout Yorkshire, all over the UK, and abroad, and by a wide variety of online retailers. Along the way I’ve had great support from my husband Andrew, and my daughter Holly, now 6, is an important part of the business. She’s handed leaflets out at trade fairs, licked stamps, stuck stickers and if she had her way she would be allowed to answer the ‘phone, too!
Chiggs Ltd – Harrogate
9 Rossett Way
Harrogate
North Yorkshire
HG2 0EE
01423 566599
We are proud to feature Chiggs Stockists within our Directory Network.
Chester’s Grosvenor Garden Centre
Lemontree – Harrogate
Zak & Flo – Bishopthorpe
Paul Stride – Monk’s Cross
Birdie’s Perch
4 Bumps and Babies, Haxby
Other Chiggs Stockists
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Useful Links:
Chiggs in the News
Chiggs Testimonials
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